4 Steps to Implement On Hold Music for Multiple Locations

STEP #1: It’s all in the On Hold Copywriting

All good on hold programs start with the writing. This is a must for any successful program because even the best music and most talented voices can’t overcome bad writing.

If you do not have a marketing copy writer on staff, then solicit the experienced editorial services of your on hold provider. All reputable on hold companies will have experienced copy writers on staff so it makes sense to utilize this available resource.On Hold Music

Another point vital point: keep it short. Brevity is a virtue in this instance. Remember clients are on hold and not reading or watching your advertisement so it is a better time to drive your taglines home. It is a good opportunity to reference other media options like your website to learn more about what you have to offer.

STEP #2: Music & Voice – Be Creative!

With a wide range of options available, there is no reason to play it safe when choosing the music and voice talent for your program. Don’t be afraid to try newer music or maybe even commercially popular music that suits your industry.

The voice you choose to deliver your message must reflect your brand. If you have your own spokesperson, then consider using them to maintain consistency. But remember, don’t let them talk too much or people may stop listening.

STEP #3: Delivering Your On Hold Message

If you need equipment to play your on hold message, streaming on hold players provide excellent sound quality as well as hands free operation. The latest equipment provides internet downloads as opposed to telephone downloads and they have superior audio quality for multiple locations. Never consider on hold players that require a manual download; it will be unmanageable.

Be sure to check your phone system before you purchase equipment. VoIP (voice over internet protocol) systems will not work with an external on hold player. In such an instance, the download will have to be performed manually. Once downloaded, the program will distribute to all the locations included in the VoIP network.

STEP #4: Change that On Hold Music Already. Please!

Use your on hold programming often in your marketing campaigns. Don’t just set it and forget it as it is a valuable part of your advertising message.

Consider changing your script and music quarterly and again for seasonal outreach. If you don’t have the time to prepare it that frequently then utilize the editorial staff of your provider. They can provide many options so that you are free to do what you do best: run your business!

When you change the copy, don’t forget to change the music too. Your repeat customers will thank you!

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