Greater Hazelton Health Alliance, a healthcare provider to the residents of Pennsylvania’s Greater Hazelton area, needed to dramatically improve the on hold music and messaging on their telephone systems throughout their extensive network.  Mind The Gap, a leading on hold provider for 20 years, produced a professional GHHA on hold program that informs their patients of the vast array of healthcare services they provide.

Greater Hazleton Health Alliance

Jane Danish, Director of Administrative Services, Marketing and PR for GHHA and co-writer of the on hold script along with Mind The Gap’s copywriter, Mark Ellis, integrated GHHA’s services, website addresses and various medical centers into the program. Under Mind The Gap’s tutelage, she successfully turned an underdeveloped on hold channel into a resourceful marketing medium for patients, medical groups and affiliates.

Marc A. Gallo, President of Mind The Gap, states “Any healthcare network has an enormous amount of telephony traffic. If there’s a golden opportunity to maximize their marketing dollars, it’s with a professional on hold music and messaging program.”

Greater Hazelton Health Alliance serves more than 100,000 people throughout Pennsylvania’s Greater Hazleton area. Their medical staff consists of more than 100 highly-trained and well-respected physicians in a wide variety of specialties. For more information, please visit www.ghha.org

Mind The Gap produces professional auto attendant, in store and on hold music and messaging programs for companies in a wide variety of industries. These services include scriptwriting, voice talent, music, audio production, licensing and digital players.  For more information, please visit www.wemindthegap.com

Release Date: January 04, 2012

http://www.prleap.com/pr/184455

Outten Family of Dealerships, based in Hamburg, PA, has selected Mind The Gap to provide professional, state of the art on hold music and messaging to their Chevrolet and Chrysler dealerships.

Owner James Outten, referred by Dave George of Ironton Telephone (a Mind The Gap Authorized Partner), turned to on hold music and messaging to augment his overall advertising strategy. Since his time is limited, he wanted to make program changes easily and implement them at his dealerships effortlessly. With Mind The Gap’s technology, he was able to meet that challenge.

Mind The Gap on hold music and messaging services allow their clients 24 hours a day, 7 days a week to access their programs on line and request changes to the messages, music and/or voices. After the program changes are made and scheduled, Mind The Gap’s state of the art digital on hold player, the MTG1250i, will download them via the internet at resolutions that meet or exceed CD audio quality.

With a MTG1250i digital on hold player at each dealership, Mr. Outten is able to create unique programs for each location, schedule them to play at different dates and times and eliminate the need to load any programs manually. In addition, all MTG1250i players are maintained and serviced by Mind The Gap.

Outten Family of Dealerships, representing Chevrolet, Chrysler and Kia, are located in Allentown and Hamburg, PA. For more information, please visit www.outtencars.com.

Mind The Gap provides music and messaging for auto attendant, in store and on hold applications. For more information, please visit www.wemindthegap.com.

Read the official press release below:

<a href=”http://www.prleap.com/pr/171234″>Outten Family of Dealerships Selects On Hold Messaging by Mind The Gap</a><br /><object classid=”clsid:D27CDB6E-AE6D-11cf-96B8-444553540000″ id=”PRTube” width=”500″ height=”500″> <param name=”movie” value=”http://www.prleap.com/prtube.swf?v=1.00” /><param name=”quality” value=”high” /><param name=”allowScriptAccess” value=”always” /><param name=”FlashVars” value=”newsid=171234″ /><embed src=”http://www.prleap.com/prtube.swf?v=1.00” quality=”high” width=”500″ height=”500″ name=”PRTube” align=”middle” play=”true” loop=”false” quality=”high” allowScriptAccess=”always” FlashVars=”newsid=171234″ type=”application/x-shockwave-flash”></embed></object><br /><a href=”http://www.prleap.com/”>Social Media Release</a> on PR Leap

Read more at http://finance.bnet.com/bnet/news/read?GUID=14432402

Vayama™, a California-based travel agency providing international travel and vacation services to clients worldwide, was looking for professional auto attendant and on hold messaging to impart a sophisticated image of their agency. In particular, they wanted distinctive voices that would greet their customers when they called.

Specifically, Vayama was hoping to find upscale British voice talent to create just the right impression. They found exactly what they were looking for, and more choices than they expected, in Mind The Gap’s pool of international voice talent.

Mind The Gap, the leader in auto attendant, in store and on hold music and messaging, has provided these services to companies for over 15 years. The company works with voice talent from all around the world. Marc A. Gallo, President of Mind The Gap, says, “Since the advent of the internet, our access to foreign voices and the ability to efficiently transfer their high-quality recordings has grown exponentially. This has increased the creative choices for our clients. Our talent includes Spanish, French and British voice over artists, many with decades of experience in radio, TV and movies.”

After serious consideration, Vayama selected Paul Rogan, Karen Pierce and Michelle Ford to voice its auto attendant and on hold messages. All from the UK, but currently residing in the US, have years of professional voice over experience. In addition, Vayama can easily access their auto attendant and on hold programs right from Mind The Gap’s client web page to request changes to their messages at anytime.

Mind The Gap also formatted the messages to work on Vayama’s VOIP telephony system, manufactured by Mitel. Mind The Gap has the capability to format music and messages to work with a wide variety of telephony systems, including but not limited to, Avaya and Cisco.

For more information about Mind The Gap and their auto attendant, in store and on hold music and messaging, please visit www.wemindthegap.com.

To read the official press release, please visit http://www.prleap.com/pr/159498/

Mind The Gap is chosen as the preferred
on hold messaging provider for Classic Harley Davidson
and American Twin Harley Davidson

December 21, 2009 … As more and more retailers recognize the benefits of having a strong, flexible on hold messaging program, retail operations across the country are turning to Mind The Gap for the company’s experience and its unsurpassed technological abilities.

The latest retailers to name Mind The Gap as their preferred on hold messaging provider are Classic Harley Davidson near Reading, PA and American Twin Harley Davidson in Corning, NY. Both retailers sell and repair Harley Davidson bikes as well as offer a variety of genuine parts and accessories.

Marc A. Gallo, President of Mind The Gap, explains that “An effective on hold program can be a strong marketing tool that builds customer loyalty and helps create additional sales.  In a challenging economy, businesses need every advantage they can get, so it’s no wonder that so many retailers are adding on hold messaging to their marketing programs.”

Gallo also explains one of the advantages of Mind The Gap’s services: “We understand that retail dealerships with varied products and services often need to change their on hold messages quickly.  Our digital on hold player, the MTG 1250i, enables us to remotely download new programming via the internet within a day or less.  For example, the Harley Davidson dealerships hold many events throughout the year to attract potential customers to their showrooms.  With the MTG1250i, it’s extremely cost-effective to keep their on hold messaging up to date.

Mind The Gap professional on hold messaging services include scriptwriting, voice talent, music, audio production, licensing and digital on hold players.  These services interface with a client’s existing telephony system permitting them to inform, market, educate and promote their products and services to their customers and prospective customers while on hold.

For more information about Mind The Gap and their on hold messaging solutions, please visit www.wemindthegap.com

Mealey’s Furniture deploys the iMIND Digital
Messaging System at all its retail locations

January 19, 2010… Promotions and special events play a huge part in retail furniture marketing.  For its important in store and on hold messaging, Mealey’s turned to Mind The Gap to create and implement the stores promotional messages. Mealey’s Furniture is a major furniture retailer, with five locations throughout Southeastern Pennsylvania and South Jersey.  Along with one-day delivery, the company offers the latest furniture collections from leading manufacturers such as Broyhill, Pennsylvania House, La-Z-Boy, and many others.

Marc A. Gallo, President of Mind The Gap, states “Since customers spend about one hour browsing the store, Mealey’s wanted to use in store messaging to drive their promotions and complement their media advertising.  With the iMIND Digital Messaging System, we can time each message to be most effective yet least intrusive.  This approach was used for Mealey’s on hold messaging as well.”

The iMIND Digital Messaging System can provide in store and on hold messaging simultaneously. It features two independent audio inputs and outputs, near CD audio quality and the ability to download new programming from Mind The Gap’s server with a broadband internet connection. In addition, you can feed external audio from a commercial music service into the iMIND system to mix it with your customized in store and on hold messages.

Mind The Gap professional voice, in store and on hold messaging services include scriptwriting, voice talent, music, audio production, licensing and digital players like the iMIND Digital Messaging System.  These services interface with a client’s existing telephony and in store audio system permitting them to inform, market, educate and promote their products and services while their customers and prospective customers are browsing the store or on hold.

For more information about Mind The Gap and the benefits of in store and on hold messaging, please visit www.wemindthegap.com.

December 14, 2009 –
On hold messaging from Mind The Gap has been utilized by the Hyatt Regency Denver since 2005. The Hyatt Regency is a luxurious hotel located right across from the Colorado Convention Center in Denver, CO.  Mind The Gap is known for their exceptional quality and service and is in the process of updating their on hold messaging service for the Hyatt Regency.

Marc A. Gallo, Mind The Gap’s President states, “We understand the importance of creating the right aural experience for their hotel guests while on hold. With Hyatt Regency’s excellent selection of voice and music, we are able to produce an on hold messaging program of exceptional sonic quality.”

The Hyatt Regency has chosen Audrey Bentham as their preferred voice talent for their on hold messaging program. Ms. Bentham has worked with many Mind The Gap clients throughout the years, particularly in the hospitality industry. Her style is sophisticated yet warm and inviting. This makes her a desired voice talent of many luxury hotels.

An integral part of an on hold messaging program is its music. Mind The Gap offers a wide variety of genres and sub-genres from classical and jazz to hip hop, rock and new age as well as many others. The Hyatt Regency Denver specifically selected a Cold Play rendition in the pop genre because its musical style is contemporary and upbeat. This is a perfect fit for their clientele and brand.

Mind The Gap professional on hold messaging services includes scripts, voice talent, music, audio production, licensing and digital on hold players.  These on hold messaging services interface with a client’s existing telephony system permitting them to inform, market, educate and promote their products and services to their customers and prospective customers while on hold.

For more information about on hold messaging and its benefits, please visit our website.

Contact:  Marc Gallo
marc@wemindthegap.com