Greater Hazelton Health Alliance, a healthcare provider to the residents of Pennsylvania’s Greater Hazelton area, needed to dramatically improve the on hold music and messaging on their telephone systems throughout their extensive network.  Mind The Gap, a leading on hold provider for 20 years, produced a professional GHHA on hold program that informs their patients of the vast array of healthcare services they provide.

Greater Hazleton Health Alliance

Jane Danish, Director of Administrative Services, Marketing and PR for GHHA and co-writer of the on hold script along with Mind The Gap’s copywriter, Mark Ellis, integrated GHHA’s services, website addresses and various medical centers into the program. Under Mind The Gap’s tutelage, she successfully turned an underdeveloped on hold channel into a resourceful marketing medium for patients, medical groups and affiliates.

Marc A. Gallo, President of Mind The Gap, states “Any healthcare network has an enormous amount of telephony traffic. If there’s a golden opportunity to maximize their marketing dollars, it’s with a professional on hold music and messaging program.”

Greater Hazelton Health Alliance serves more than 100,000 people throughout Pennsylvania’s Greater Hazleton area. Their medical staff consists of more than 100 highly-trained and well-respected physicians in a wide variety of specialties. For more information, please visit www.ghha.org

Mind The Gap produces professional auto attendant, in store and on hold music and messaging programs for companies in a wide variety of industries. These services include scriptwriting, voice talent, music, audio production, licensing and digital players.  For more information, please visit www.wemindthegap.com

Release Date: January 04, 2012

http://www.prleap.com/pr/184455

I hope you don’t have a mother, or for that matter an office equipment provider, like Joan Crawford aka “Mommie Dearest” or perhaps, more aptly, “Meet the biggest MOTHER of them all!” Everytime I watch Dunaway’s wire hangar rant from the campy flick “Mommie Dearest”, I get a chill down my spine. You might feel the same when your office equipment gets jammed with the unintended insertion of a errant wire hangar. A call to Modern Office Methods aka MOM! will certainly get you out of this jam.

Julie Italiano, Marketing Manager for MOM!, prepared the on hold script with Mind The Gap’s assistance which outlines a plethora of products and value added services provided by Modern Office Methods based in Cincinnati, OH. Julie wisely focuses her on hold content on how MOM! can improve the operational efficiencies of your office instead of their latest sales promotions. It includes messages about FleetCare, their trademarked software that evaluates the performance of your office equipment, as well as certifications of their service personnel for reputable product lines such as Canon and HP.

Have an errant wire hangar? Listen here and give MOM! a call.

I assure you. “Mommie Dearest” won’t show up at your front door.

Boxer’s maxim from Orwell’s “Animal Farm” should not be feared when visiting Bethel Mill Animal Hospital, for this animal has no intent of conspiring to purge his fellow inhabitants from this hospitable facility. Nor should you dread these kind animals morphing into humans after your pet’s stay.

Though conspiracy theories may abound amongst elephants and donkeys today, the great team of veternerians and technicians at Bethel Mill Animal Hospital have nothing short of the best intentions for your pet.

Since 2005, Bethel Mill has been a Mind The Gap client, utilizing our on hold music and messaging services to inform and educate fellow pet owners throughout South Jersey.

Listen if “Napoleon is always right.” Boxer surely thinks so.

Remember the movie, The Towering Inferno? Practically every critical system failed in that building. To extinguish the fire, the firefighters had to blow up the water tanks on the top floor.  Afterwards, do you think the company maintaining these critical systems kept their contract with the owners?

Extinguishing any concerns for callers interested in reliable building management, construction and maintenance is a top priority for  JJ White Inc. With the professional assistance of Mind The Gap’s on hold music and messaging services, they were able to create a program to fizzle those flames.

To impart an authoritative tone, they selected Andre Gardner whose distinctive, rich baritone voice fuels trust and confidence in JJ White’s brand and services.

Listen and escape any towering inferno safely by minding the safety gaps stressed in JJ White’s on hold program.

“Workers of the world, unite!” Ah, the rallying cry of the Industrial Revolution’s bearded foe Karl Marx in his seminal work “The Communist Manifesto.” At this point, nothing will stop the wheels of the bourgeois and their means of production which Fenner Drives.

Fenner, with manufacturing sites in Europe and North America, supplies products for power transmission, motion transfer and conveying applications.

With a vast array of products for belt and chain systems, Fenner Drives turned to on hold messaging to inform their clientele about how they can keep the wheels of production turning.

Stop the rallying cries and listen to:
Fenner’s on hold messaging program here.

Classic music is commonly requested by companies from a variety of industries to use on their on hold messaging program. Though it’s very sonically pleasing to the on hold caller, it poses a real challenge when mixing with on hold messages. Specifically, classical music is very dynamic, ranging from quiet interludes to explosive crescendos. To manage these dynamics effectively, you have to utilize volume automation as well as compressors and limiters to maintain sonic control. These audio tools allow voice messages to be clear and intelligible.

Music from other genres is far easier to mix with voice messages. Their dynamics remain more or less consistent throughout the entire composition. With classical music, special attention is required. As shown below, we identify the high and low amplitudes in this classical composition first (Sample A). Thereafter, we moderate these dynamics with volume automation to make it manageable when mixing with voice messages (Sample B). Since the dynamic range of telephony systems are fairly limited, these volume changes help to make the music and messages more audibly consistent.

Case Study: The Vendue Inn On Hold Program

Sample A

Sample B

Just finished a series of on hold messaging programs for Nationwide Van Lines based in Florida. Julianne Kilgour, Nationwide’s Sales Manager, created messages to educate and inform their callers about the various company policies and potential hazards of moving. By improving their customers’ knowledge about moving, Julianne hopes to minimize any misunderstandings or surprises. As we know, moving can be very stressful and Nationwide is preemptively addressing this important issue.

It’s interesting to note that Nationwide’s use of on hold messages is NOT for the purpose of promotion or solicitation but rather education and instruction. In light of the stressful experience of moving, this marketing strategy might very well result in referrals and positive reviews, which can only help their bottom line.

Listen to some of Nationwide Van Lines’ on hold messages here.

Outten Family of Dealerships, based in Hamburg, PA, has selected Mind The Gap to provide professional, state of the art on hold music and messaging to their Chevrolet and Chrysler dealerships.

Owner James Outten, referred by Dave George of Ironton Telephone (a Mind The Gap Authorized Partner), turned to on hold music and messaging to augment his overall advertising strategy. Since his time is limited, he wanted to make program changes easily and implement them at his dealerships effortlessly. With Mind The Gap’s technology, he was able to meet that challenge.

Mind The Gap on hold music and messaging services allow their clients 24 hours a day, 7 days a week to access their programs on line and request changes to the messages, music and/or voices. After the program changes are made and scheduled, Mind The Gap’s state of the art digital on hold player, the MTG1250i, will download them via the internet at resolutions that meet or exceed CD audio quality.

With a MTG1250i digital on hold player at each dealership, Mr. Outten is able to create unique programs for each location, schedule them to play at different dates and times and eliminate the need to load any programs manually. In addition, all MTG1250i players are maintained and serviced by Mind The Gap.

Outten Family of Dealerships, representing Chevrolet, Chrysler and Kia, are located in Allentown and Hamburg, PA. For more information, please visit www.outtencars.com.

Mind The Gap provides music and messaging for auto attendant, in store and on hold applications. For more information, please visit www.wemindthegap.com.

Read the official press release below:

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The MTG8000 digital on hold player offers superior sound quality and reliability for most on hold music and messaging applications. Encased in rugged aluminum housing, the MTG8000 utilizes the convenience of a USB drive to store and play up to 140 hours of programming. In addition, new on hold audio can easily be added by simply inserting the USB drive into an available slot on any Mac or PC computer and copying the new mp3 files over to the drive. Plug it back into the MTG8000 and you’re good to go!

This digital on hold player is perfect for the single location user. It’s easy to connect to the phone system, using the audio cable provided, and to make program changes. Some other notable features include monitor speaker, volume control, auto start after power loss and a 3 year warranty.

Case Study:

Edwards Communities, a creator of quality Ohio residential communities, has turned to Mind The Gap for professional on hold music and messaging services since 2005. Recently, they’ve added a new community, Arlington Park and asked us to create a new on hold program and provide a reliable digital on hold player.

Our choice: The MTG8000! Since the manager for each Edwards community is responsible for manually changing the on hold program, but they don’t make these changes frequently, we recommend MTG8000 digital on hold player for ease of operation and reliability. When the time comes to make the program change, simply remove the USB drive from the player, connect it to an available slot on a computer to copy the new program and plug it back into the MTG8000.

With a 3 year warranty, any defective player will be replaced with the same as long as there is no excessive wear and tear. This offers our clients, like Edwards Communities, peace of mind.

The MTG8000 digital on hold player is manufactured by Intellitouch.