Mind Your Ears! (Infographic)

Many of us go about life enjoying the symphony of sounds from birds singing in the trees to your favorite band rockin’ out at a local music venue. These as well as other sounds give us great pleasure. But extensive exposure to sounds that might not seem very loud may in fact result in long term […]

Wood Group: How a Multi-National Group of Companies Is Creating a Cohesive Brand Identity

Wood Group is a $7 billion leading international energy services company that provides a range of services to the oil & gas and power generation industries. The company is involved in engineering, production support, maintenance management and industrial gas turbine overhaul & repair services … everything needed to support the full lifecycle of oil & […]

Comments Off on Wood Group: How a Multi-National Group of Companies Is Creating a Cohesive Brand Identity Continue Reading →

5 Topics to Use in Your On Hold Messaging

When creating your on hold messaging, many items to include may seem obvious like your address and website information. But if your intention is to keep callers on hold and not in a coma there are other more interesting items that you should consider including in any well written script. #1        New Products/Upgrades Are you […]

How to Write Intriguing, Compelling, Persuasive On Hold Messages…But Wait, That’s Not All!

Have you ever thought about who writes those messages you hear when you’re waiting on hold? If you have, the writer hasn’t done a very good job. Because you shouldn’t be thinking about how the message was written; whether it’s clever or funny, and certainly not if it’s annoying or pushy. You should be thinking […]

Comments Off on How to Write Intriguing, Compelling, Persuasive On Hold Messages…But Wait, That’s Not All! Continue Reading →

On Hold Messaging Commercial featuring Aidan & Ethan

Mind The Gap’s attempt to produce an on hold music and messaging commercial with background music provided by Aidan & Ethan. Watch how Marc Gallo tries to direct his co-actors (really his twin boys) to no avail. History This production was done during the summer of 2010. Aidan & Ethan were 6 years old and […]

Small Company: Big Marketing With On Hold Messaging

Think your company is too small to use on hold marketing? Think again. Despite what you have been told, size doesn’t matter, especially when it comes to on hold messages for business. Big ideas should not be the purview of large companies alone. How you direct the path of your business defines your brand and […]

Voice-Over Artist Audrey Bentham Knows When & When NOT To Speak

Being the voice-over in radio & TV commercials, countless promotional and instructional videos, as well as Mind The Gap on hold messages requires more than just a pleasant voice. Voice-over artist Audrey Bentham learned early in her career that how she interprets the script is, perhaps, the most important aspect of her job. One of […]

Comments Off on Voice-Over Artist Audrey Bentham Knows When & When NOT To Speak Continue Reading →

Why Adding a Commercial Music Service to On Hold Messaging Improves the On Hold Experience

If you already have an existing music on hold program, you are aware of the marketing value it brings to your company. You also recognize the value in rearranging your program often enough to keep your message effective. People’s tastes change like the wind so don’t keep your customer stuck listening to the same music […]

Comments Off on Why Adding a Commercial Music Service to On Hold Messaging Improves the On Hold Experience Continue Reading →

A Small Hospital with a Great Big Heart. Margaret Mary Health, Batesville, IN

Margaret Mary Health is a 25-bed critical access hospital located between Cincinnati, Ohio and Indianapolis. It may have only 25 beds, but in many ways, it isn’t small at all. It provides a broad scope of services to a population of some 65,000 – including 24-hour emergency, maternity, outpatient rehabilitation, home health, hospice, and cancer […]

Comments Off on A Small Hospital with a Great Big Heart. Margaret Mary Health, Batesville, IN Continue Reading →