Deep Thoughts for On Hold Messaging in the Hospitality Industry

We just completed an on hold messaging program for the Wyndham Hotel in Phoenix, AZ. Wonderful voice performance by Eileen Brady counterpointed by an edgy, contemporary music composition. The script was well written by our wordsmith Mark Ellis highlighting all the hospitable complements in this chic hotel. If you’d like to listen, go to http://www.wemindthegap.com/wyndhamphx.html […]

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Internet Configuration for the 1250i & iMIND: An Exception to the Rule

As matter of practice, I always recommend assigning a static IP to either the 1250i or iMIND players and parking them in the router’s DMZ, ensuring they’re outside our client’s firewall. But, as always, some routers are fickle and therefore require following an exception to the rule.

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Voice, In Store & On Hold Messaging: Another Form of Inbound Marketing

All of us know the importance of search engine optimization (SEO), social media and blogging on major social and business networks like Facebook, Twitter, LinkedIn and many others. This new media is a groundbreaking approach to marketing. The old way, better known as outbound marketing, intends to “push” the message (i.e. TV and radio advertising). […]

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