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When On Hold, Delco Chamber Members Learn More

The Delaware County Chamber of Commerce having over 1200 members has a tremendous impact on local small businesses in the Philadelphia region. Suzanne Cody, the Marketing Director, contacted us to develop a new marketing plan to help reach them more efficiently. New to the on hold medium, Mind The Gap® worked closely with her in […]

Silly Yuletide with Droga5

…about time a client has a sense of humor regarding auto attendant recordings! Be gone generic lines…”Thank you for calling the Boring Company, Press 1 for Boring Sales, Press 2 for Boring Customer Service, Press 3 for our Boring receptionist…at Boring, expect to be bored!” This time, Droga5, a major advertising agency from NYC, came […]

Wood Group: How a Multi-National Group of Companies Is Creating a Cohesive Brand Identity

Wood Group is a $7 billion leading international energy services company that provides a range of services to the oil & gas and power generation industries. The company is involved in engineering, production support, maintenance management and industrial gas turbine overhaul & repair services … everything needed to support the full lifecycle of oil & […]

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A Small Hospital with a Great Big Heart. Margaret Mary Health, Batesville, IN

Margaret Mary Health is a 25-bed critical access hospital located between Cincinnati, Ohio and Indianapolis. It may have only 25 beds, but in many ways, it isn’t small at all. It provides a broad scope of services to a population of some 65,000 – including 24-hour emergency, maternity, outpatient rehabilitation, home health, hospice, and cancer […]

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How a Company Grew When Traditional Marketing Was Off the Table

As a professional services firm, SVA is used to dealing with its client companies’ most closely held and protected information. Confidentiality has always been part of SVA’s business. Ren Patterson, who took over the reigns as Director of Marketing in 2005 (he’s now Creative Director for SVA), says that at one time consulting/accounting firms like SVA […]

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On Hold for the Best Cupcakes in 2014

We are Just One Big Family We know what you’re thinking. Yes, they are family. So what? If you can’t shamelessly use your family to self-promote, then who can you use? Anthony Gallo, brother of Marc Gallo, President of Mind The Gap®, owns Gallo’s Bakery. Now despite their sibling rivalry, Gallo’s Bakery still wanted us […]