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5 Quick Tips to Create a Complete Marketing Strategy

After 25+ years in business, I’ve come to learn quite a few things about what NOT to do in marketing my company. As always,  my proclivity was to toss the boomerang, wish for the best, never expect the worst and, of course, as fate would have it, see the boomerang head right back and smack me across the […]

Mind The Gap Featured in Forbes

I was recently introduced to Larry Myler, a Forbes contributor, who was writing an article on niche businesses. He was curious about my business which offers on hold messaging and on hold music. Unlike full service advertising agencies, Mind The Gap primarily focuses on hold applications. Our service seeks to maximize the marketing potential of […]

Mind Your Ears! (Infographic)

Many of us go about life enjoying the symphony of sounds from birds singing in the trees to your favorite band rockin’ out at a local music venue. These as well as other sounds give us great pleasure. But extensive exposure to sounds that might not seem very loud may in fact result in long term […]

Your Brain On Music (Infographic)

Endless research exists  on the impact music has on the brain. Music can affect the way you think, how you perform, and can increase your memory and attention. The results of listening to music can vary depending on the type of music playing as well. From the music you like to sing to the music […]

Voice, In Store & On Hold Messaging: Another Form of Inbound Marketing

All of us know the importance of search engine optimization (SEO), social media and blogging on major social and business networks like Facebook, Twitter, LinkedIn and many others. This new media is a groundbreaking approach to marketing. The old way, better known as outbound marketing, intends to “push” the message (i.e. TV and radio advertising). […]

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