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On Hold Messaging Commercial featuring Aidan & Ethan

Mind The Gap’s attempt to produce an on hold music and messaging commercial with background music provided by Aidan & Ethan. Watch how Marc Gallo tries to direct his co-actors (really his twin boys) to no avail. History This production was done during the summer of 2010. Aidan & Ethan were 6 years old and […]

Small Company: Big Marketing With On Hold Messaging

Think your company is too small to use on hold marketing? Think again. Despite what you have been told, size doesn’t matter, especially when it comes to on hold messages for business. Big ideas should not be the purview of large companies alone. How you direct the path of your business defines your brand and […]

Why Adding a Commercial Music Service to On Hold Messaging Improves the On Hold Experience

If you already have an existing music on hold program, you are aware of the marketing value it brings to your company. You also recognize the value in rearranging your program often enough to keep your message effective. People’s tastes change like the wind so don’t keep your customer stuck listening to the same music […]

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When Silence is Not Golden

If your customers are left with silence when you have to place them on hold, you are adding salt to an open wound. No one likes to be placed on hold for even for a short length of time. It is a business necessity, but it does not mean it has to be a painful […]

Promote your Products and Services Through On Hold Messaging

The Best Greeter Is Waiting On Hold Flourishing businesses are continuously proactive. A successful company never slows the quest for more sales, quality branding and excellent customer relations. Incoming telephone calls are the first interactive connection used to establish these important objectives. The best on-hold messaging designs fortify business development efforts. Poorly functioning systems weaken […]

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How Marketing On Hold Improves Customer Support

Tell Your On Hold Customers What You Can Do for Them When customers are placed on hold it creates an opportunity for you to not only tell them about your company, but what services you can provide to fit various needs. For example, a customer is calling in to ask for hours of operation or […]

What I’m Missing in My Brand Messaging

Is Your Brand Messaging Consumer Friendly? One of the most important aspects of any brand is to create a memorable interaction that consumers can remember. This can be a specific tune, saying or image that individuals can easily identify for a product or service. When you consider the impact that messaging makes in order to […]

4 Steps to Implement On Hold Music for Multiple Locations

STEP #1: It’s all in the On Hold Copywriting All good on hold programs start with the writing. This is a must for any successful program because even the best music and most talented voices can’t overcome bad writing. If you do not have a marketing copy writer on staff, then solicit the experienced editorial […]

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Four Benefits of On Hold Music

On Hold Music For Your Business On hold music for business applications has a number of benefits. From keeping impatient customers calm to helping you retain your client base, this simple method can help you succeed. We offer a number of solutions for a wide range of companies including hospitals, retail shops and hotels. Find […]