MIND THE GAP DELIVERS POWERFUL
IN STORE AND ON HOLD MESSAGING FOR MEALEY’S FURNITURE
Mealey’s Furniture deploys the iMIND Digital
Messaging System at all its retail locations
January 19, 2010… Promotions and special events play a huge part in retail furniture marketing. For its important in store and on hold messaging, Mealey’s turned to Mind The Gap to create and implement the stores promotional messages. Mealey’s Furniture is a major furniture retailer, with five locations throughout Southeastern Pennsylvania and South Jersey. Along with one-day delivery, the company offers the latest furniture collections from leading manufacturers such as Broyhill, Pennsylvania House, La-Z-Boy, and many others.
Marc A. Gallo, President of Mind The Gap, states “Since customers spend about one hour browsing the store, Mealey’s wanted to use in store messaging to drive their promotions and complement their media advertising. With the iMIND Digital Messaging System, we can time each message to be most effective yet least intrusive. This approach was used for Mealey’s on hold messaging as well.”
The iMIND Digital Messaging System can provide in store and on hold messaging simultaneously. It features two independent audio inputs and outputs, near CD audio quality and the ability to download new programming from Mind The Gap’s server with a broadband internet connection. In addition, you can feed external audio from a commercial music service into the iMIND system to mix it with your customized in store and on hold messages.
Mind The Gap professional voice, in store and on hold messaging services include scriptwriting, voice talent, music, audio production, licensing and digital players like the iMIND Digital Messaging System. These services interface with a client’s existing telephony and in store audio system permitting them to inform, market, educate and promote their products and services while their customers and prospective customers are browsing the store or on hold.
For more information about Mind The Gap and the benefits of in store and on hold messaging, please visit www.wemindthegap.com.