Article On In Store Messaging & Communications

Article On In Store Messaging & Communications

A good blog post by Randall Beard providing an overview of in store communications including in store messaging as well as commentary on the importance of measuring its results.

In Store MessagingRead more at:

In-Store as Advertising: A Fresh Look

I agree with his assertion that in store communications should integrate various media such as video, displays, audio and packaging to be most effective.

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