On Hold Messaging

Are You Minding The Gap?

That’s not just our tagline. It’s a question you need to ask about your advertising strategy.


In the realm of advertising, you’re so focused on getting your message “out” that you may overlook your message “within.” Your advertising strategy includes above the line media such as radio and TV broadcasting as well as below the line media like direct mail and telemarketing. But have you considered “What’s on the line?”


Voice, in store and on hold messaging should be an integral part of your company’s advertising strategy. Specifically, it’s your inbound marketing. That is, customized messages for your inbound telephony calls and walk in traffic if you have retail locations. These inbound calls and walk in traffic are your greatest source for leads and sales. So that’s, “What’s on the line!”

At Mind The Gap ® , we’re a marketing firm whose purpose is designing and producing professional voice, in store and on hold messaging. Our programs are integrated with your overall advertising strategy. They inform, remind and promote your company’s image, products and services to your customers, prospective customers and business partners.

When you Mind The Gap, you can expect the following:

1) Customized service plans to meet your marketing needs.

2) The best voice talent and music in the industry.

3) The most technologically advanced digital on hold and in store players

4) Excellent copywriting in coordination with your other media.

5) Professional voice, in store and on hold messaging programs that will synergize your advertising strategy, increase product inquiries and sales plus create a great aural impression.

So, are you ready to Mind The Gap ® ?

> The MTG Mission


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