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Our tagline “Are you minding the gap?” implies an apparent vacancy and vulnerability. Many of us overlook the obvious. In the realm of marketing, we’re myopically focused on getting our message “out” that we ignore our message “within”. In fact, most advertising strategies discuss media such as broadcast and direct mail to generate response but fail to have an alternate strategy when there is a response. This alternate strategy is where Mind The Gap’s expertise lies. We’re a marketing firm whose sole purpose is designing and producing professional voice and on hold messaging programs.
When there’s a response to your advertising, your voice and on hold messaging should enhance the respondent’s inquiry with resourceful information. It’s not an opportunity to sell as much as it is to inform. Mind The Gap downplays the “selling” component of voice and on hold messaging. Our messaging works at informing your clientele. The foundations of trust are based on your company’s expertise resulting in customer retention.
Some of the strategies we employ in our programs are your company’s website with specific links, taglines, cross marketing other products or services, “how to” references and others customized for your specific industry. We’ll assist, by consulting with you, in producing a program, which works synergistically with your advertising strategy.
