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| Marketing
Campaigns
By Steve Isenberg
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Have you ever wondered why some advertisements are
successful and others are not? Why some ads, even
though incredibly stupid or annoying stick with you?
It’s really rather simple. A successful |
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marketing campaign must focus on two key areas: a strong call
to action and a compelling reason to act. If you can succeed
in these two aspects, you have developed a successful campaign.
One of
the most important jobs of a successful marketing executive
is to create an aura of excitement around his/her product.
Our goal is to focus the customer’s attention towards
our product and away from the competition. Many unsuccessful
campaigns can be attributed to failure in both the call to
action and compelling reason to buy factors.
When developing
a campaign, remember your goal: to get noticed and generate
excitement. This leads to heavy end user response. Every month
there are tens of thousands of campaigns going on and yours
needs to quickly excite the customer with a compelling reason
to buy your product or service.
"A
successful marketing campaign must focus on two key
areas: a strong call to action and a compelling
reason to act."
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-Steve
Isenberg, ASJ Partners |
As you
begin developing your campaign ask yourself a few simple questions:
- Will
anyone pay attention to my advertising?
- How
can my product or service stand out from my competitors?
- Is
there a strong call to action in my campaign that will cause
customers to act upon it?
If you
answer yes to all of these questions, you’ve established
a winning marketing campaign.
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Remember the goal of advertising is to generate new sales
opportunities and inform customers about your product or service.
Successful campaigns help motivate your internal staff and
cause existing customers to feel good about their prior purchases.
Human nature causes us to always seek confirmation about our
purchases; advertising enables us to feel good about ourselves.
After all every company, in every industry at some time utilizes
some form of advertising.
ASJ
Partners is a marketing consulting firm that specializes
in advertising, web site design, competitive analysis and
go to market strategies.
Steve Isenberg, 610
348-5805
steve.isenberg@asjpartners.com
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| Season’s
Greetings!
Mind The
Gap wishes all our clients, employees, vendors and partners
the very best this holiday season! It has been a great year
for us and we appreciate the opportunity to serve your on
hold messaging needs. In the hope of greater prosperity and
peace this coming year, Andrea and Marc extend to you our
warmest regards!
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Use
your Voice Talent like your Company Logo... Often and Everywhere!!
Like
using your company logo on business cards, letterhead and advertisements,
so should you use the same voice talent on your auto attendant,
voice mail and on hold messages. Consistency, redundancy and
branding are all critical components of a successful marketing
strategy. Once you choose the vocal talent as your “PR
representative”, be certain it’s the same throughout
all your aural media. Your company’s aural presentation
should be professional and consistent. And like your company
logo, it should be used often and everywhere! |
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