Here & Now Plan
The Mind The Gap ® Here & Now plan provides
critical benefits for your inbound marketing strategy
for a one-time investment. This all-inclusive
plan covers everything needed to produce a custom
voice, in store or on hold messaging
program: Copywriting, voice, music, production
and licensing. With no annual licensing fees,
it’s an extremely cost-effective way to
disseminate important information ranging from
marketing and promotions to public relations and
aural impressions for your inbound telephony traffic.
In addition, our digital on hold players output
near CD audio quality and perform reliably. At
Mind The Gap ®, we have a variety of Here
& Now plans that can be customized to suit
your marketing needs. For more information, please
contact
us and we’ll be happy to assist.
Synergy Plan
The
Mind The Gap ® Synergy plan is designed to
meet the ever-changing demands of your advertising
strategy. It’s a multi-year agreement with
a monthly investment based on your number of locations,
equipment (if needed), and amount of program changes
annually. Including copywriting, voice, music,
production, licensing plus digital on hold and
in store players, our all-inclusive Synergy plan
also comes with your own customized Client Web
Page. Your Client Web Page puts the creative control
of your voice, in store and on hold messaging
programs right at your fingertips. Listen to your
programs, access our Voice and Music Library,
review your scripts and make program changes right
online! This plan is an indispensable inbound
marketing resource for any business wishing to
synergize its overall advertising strategy. In
fact, our automated system will notify you via
email when your next program update is scheduled.
It’s that effective! For more information
on our Synergy plans, please contact
us and we’ll be happy to assist.
Which Plan is Best for You: Here
& Now or Synergy
There’s no question that voice, in store
and on hold messaging should
be an integral part of a company’s inbound
marketing strategy. But one question that most
of our clients ask is “How often should
we change our program?”
Here are some guidelines to help you decide
how often to change, and which of our plans to
choose:
Mind The Gap® Here &
Now Plan: One-Time Investment
If your advertising strategy or products and
services do not change very often, there’s
usually no need to make frequent changes to your
voice, in store and on hold messaging.
In these cases, we recommend our Here & Now
plan.
For a one-time investment that includes scriptwriting,
voice, music, production and licensing, Mind The
Gap ® will produce a professional program
that works synergistically with your overall marketing
strategy. It’s important to note that this
plan should only be selected if changes to your
voice, in store and on hold messaging
occur less than once a year. If a digital on hold
player is needed, we recommend our MTG
6000 for this plan.
Mind The Gap® Synergy Plan:
Frequent Program Changes
If your advertising changes frequently due to
the introduction of new products, services and
special offers throughout the year, you should
periodically update your voice, in store and on
hold messaging. To address this need,
we recommend our Synergy plan.
The Synergy plan is designed for companies that
need to change their voice and on hold
messaging programs frequently. Unlike
the Here & Now plan, there is a monthly investment
per location or portal, which includes equipment
(if needed), scriptwriting, voice, music, production
and licensing. This investment is based on the
duration of the agreement and how often you wish
to change your program annually. In addition,
regardless of the frequency of changes and number
of physical locations, you will need the MTG 1250i
digital on hold and in store messaging player.
For further information about its capabilities,
please go to our link for digital players.
