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Understanding voice and on hold messaging are an integral part of a company’s advertising strategy, the question becomes: how often or seldom should we change our messaging?

There are companies whose advertising strategies don’t change very often. Therefore, frequent changes to your voice and on hold messaging is hard to justify. In these cases, we recommend our Here & Now plan. For a one time fee including scriptwriting, voice, music, production and licensing in perpetuity, Mind The Gap will produce a professional program in consultation and coordination with you and your advertising strategy respectively. It’s important to note that this plan should only be selected if changes to your voice and on hold messaging occur less than once a year. Otherwise, you should consider our Synergy plan.

The Synergy plan is specifically designed for companies who need to change their voice and on hold messaging programs frequently. Unlike the Here & Now plan, there is a monthly fee per location or portal, which includes equipment (if needed), scriptwriting, voice, music, production and licensing. This fee is determined by how many times you wish to change your program annually. In addition, depending on the frequency of changes and number of physical locations, you will need to decide whether the MTG-6000 or MTG-1250i digital on hold messaging players are best suited for you. For further information about their capabilities, please go to our
Products page.

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