I have said it several times in many blog posts as “mistress of the obvious”: being on hold sucks. It just does and it is bad music that drives a lot of the negative feelings associated with this experience. Yet we can’t escape having to be on hold at some point so is there anything […]
Margaret Mary Health is a 25-bed critical access hospital located between Cincinnati, Ohio and Indianapolis. It may have only 25 beds, but in many ways, it isn’t small at all. It provides a broad scope of services to a population of some 65,000 – including 24-hour emergency, maternity, outpatient rehabilitation, home health, hospice, and cancer […]
Endless research exists on the impact music has on the brain. Music can affect the way you think, how you perform, and can increase your memory and attention. The results of listening to music can vary depending on the type of music playing as well. From the music you like to sing to the music […]
STEP #1: It’s all in the On Hold Copywriting All good on hold programs start with the writing. This is a must for any successful program because even the best music and most talented voices can’t overcome bad writing. If you do not have a marketing copy writer on staff, then solicit the experienced editorial […]
Classical music is very sonically pleasing to the on hold caller, but it poses a real challenge when mixing with on hold messages.