The Delaware County Chamber of Commerce having over 1200 members has a tremendous impact on local small businesses in the Philadelphia region. Suzanne Cody, the Marketing Director, contacted us to develop a new marketing plan to help reach them more efficiently. New to the on hold medium, Mind The Gap® worked closely with her in […]
Cy-Fair’s Marketing Director, April Jones, utilizes on hold messaging to augment Cy-Fair promotions and events advertised in other media.
We just completed an on hold messaging program for the Wyndham Hotel in Phoenix, AZ. Wonderful voice performance by Eileen Brady counterpointed by an edgy, contemporary music composition. The script was well written by our wordsmith Mark Ellis highlighting all the hospitable complements in this chic hotel. If you’d like to listen, go to http://www.wemindthegap.com/wyndhamphx.html […]
Writing on hold messages is a lot like copywriting for other advertising. But it’s also completely different. All advertising needs to be relevant to its audience. It needs to grab their attention, create some interest, and make it easy to remember the key message.