Mind The Gap engages their clientele in the creative process from scriptwriting and voice selection to final production. Our intent is to create voice and on hold messaging programs that integrate synergistically with our clientele’s marketing strategies. Though we’re technologically savvy, we consult one on one, whether in person, by phone or email. We want to understand your business and we want you to appreciate and participate in the process of producing your program. We act like a marketing firm because we are a marketing firm.

Our professional voice talent has decades of experience, individually and collectively. They’ve been featured on radio, cable and some in major motion pictures. Having worked for a plethora of industries, they’re familiar with the deliver, cadence and tone of your script. This results in professional and effective aural presentations for your telephony systems. In choosing a voice, it’s important to equate this choice like selecting a spokesperson for your company. Like your spokesperson, your voice selection should not just communicate your message but relate to your clientele.

Our music library offers a variety of genres and is always expanding. Music is key in creating a compelling ‘vibe” for your program. Whether it’s classical, jazz or techno, the spoken word in context of the right music will have a powerful aural affect. Like your voice selection, you have access to our music library right on line to audition and make your choice.

Copywriting for voice and on hold messaging is uniquely different than for other media. Our copywriting appreciates brevity with specificity. In our medium, you do not have your audience’s undivided attention. Therefore, your copy needs to be short, precise and ultimately resourceful for it to be effective. Our experienced copywriters will employ these techniques to optimize your on hold messaging script.

Recording studios have dramatically changed over the last decade. At Mind The Gap, we utilize the latest technology, creating programs all within the digital domain. This assures optimum sonic quality and the ability to make subsequent changes to programs efficiently. In addition, due to the advent of broadband internet, we’re able to work with voice talent from around the world to accommodate our growing and diverse clientele.

Mind The Gap can work with virtually any telephony system including VOIP! All our on hold messaging players are digital and specifically, our MTG-1250i permits the download of new programs via the internet to any location throughout the world. Also, the MTG-1250i plays digital audio at near CD quality and its playback status can be verified daily. No other on hold messaging download system utilizing a traditional telephone line has these capabilities.