Why Choose MTG?
When you choose Mind The Gap ® for voice,
in store and on hold messaging,
you become part of the creative process –
from scriptwriting and voice selection to final
production. Our intent is to create messaging
programs that integrate synergistically with your
inbound marketing strategy. Though we’re
technologically savvy, we consult with you one
on one, whether in person, by phone or email.
We want to understand your business and we want
you to participate in the creative and production
process. We act like a marketing firm because
we are a marketing firm.
Our professional voice
talent has decades of experience, individually
and collectively. They’ve worked in radio,
cable TV and some in major motion pictures; and
their experience spans a multitude of industries.
They know how to capture the essence of your message
and deliver it with just the right amount of drama,
importance or humor. This results in professional
and effective aural presentations for your telephony
and in store systems. Choosing the right voice
is much like choosing a spokesperson for your
company. You want someone who reflects the personality
of your company and someone to whom your clientele
music library offers a variety of genres and
is always expanding. Music is key in creating
a compelling ‘vibe” for your program.
Whether it’s classical, jazz or techno,
the spoken word along with the right music will
have a powerful aural affect. As with your voice
selection, you have access to our music library
right on line to audition and make the right choice.
Copywriting for voice, in store and on
hold messaging is uniquely different
than for other media. Our copywriting appreciates
brevity with specificity. In our medium, you do
not have your audience’s undivided attention.
Therefore, your copy needs to be short, precise
and informative for it to be effective. Our experienced
copywriters will employ these techniques to optimize
your voice, in store and on hold messaging
Recording studios have dramatically changed
over the last decade. At the Mind
The Gap studio we utilize the latest technology,
creating programs all within the digital domain.
This assures optimum sonic quality and the ability
to make subsequent changes to programs efficiently.
In addition, due to the advent of high speed internet,
we’re able to work with voice talent from
around the world to accommodate our growing and
Mind The Gap’s on hold and in store players
can work with virtually any telephony system including
VOIP or in store system. All our players are digital
and our MTG-1250i downloads new messaging programs
via the internet to any location throughout the
world. Also, the MTG-1250i plays digital audio
at near CD audio quality and its playback status
can be verified daily. No other on hold
messaging download system utilizing traditional
telephone lines has these capabilities.