Why Choose MTG?

When you choose Mind The Gap ® for voice, in store and on hold messaging, you become part of the creative process – from scriptwriting and voice selection to final production. Our intent is to create messaging programs that integrate synergistically with your inbound marketing strategy. Though we’re technologically savvy, we consult with you one on one, whether in person, by phone or email. We want to understand your business and we want you to participate in the creative and production process. We act like a marketing firm because we are a marketing firm.

Our professional voice talent has decades of experience, individually and collectively. They’ve worked in radio, cable TV and some in major motion pictures; and their experience spans a multitude of industries. They know how to capture the essence of your message and deliver it with just the right amount of drama, importance or humor. This results in professional and effective aural presentations for your telephony and in store systems. Choosing the right voice is much like choosing a spokesperson for your company. You want someone who reflects the personality of your company and someone to whom your clientele can relate.

Our music library offers a variety of genres and is always expanding. Music is key in creating a compelling ‘vibe” for your program. Whether it’s classical, jazz or techno, the spoken word along with the right music will have a powerful aural affect. As with your voice selection, you have access to our music library right on line to audition and make the right choice.

Copywriting for voice, in store and on hold messaging is uniquely different than for other media. Our copywriting appreciates brevity with specificity. In our medium, you do not have your audience’s undivided attention. Therefore, your copy needs to be short, precise and informative for it to be effective. Our experienced copywriters will employ these techniques to optimize your voice, in store and on hold messaging scripts.

Recording studios have dramatically changed over the last decade. At the Mind The Gap studio we utilize the latest technology, creating programs all within the digital domain. This assures optimum sonic quality and the ability to make subsequent changes to programs efficiently. In addition, due to the advent of high speed internet, we’re able to work with voice talent from around the world to accommodate our growing and diverse clientele.

Mind The Gap’s on hold and in store players can work with virtually any telephony system including VOIP or in store system. All our players are digital and our MTG-1250i downloads new messaging programs via the internet to any location throughout the world. Also, the MTG-1250i plays digital audio at near CD audio quality and its playback status can be verified daily. No other on hold messaging download system utilizing traditional telephone lines has these capabilities.