When Silence is Not Golden

If your customers are left with silence when you have to place them on hold, you are adding salt to an open wound. No one likes to be placed on hold for even for a short length of time. It is a business necessity, but it does not mean it has to be a painful […]

Andre Gardner, WMGK Radio Personality, and a Man Who’s Living His Dream

When I was about 13, I absolutely knew what I wanted to do when I grew up. I was going to be a disc jockey on the radio. What could be better than getting paid to play and talk about music, and to even have a voice in deciding what songs and artists become hits. […]

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Promote your Products and Services Through On Hold Messaging

The Best Greeter Is Waiting On Hold Flourishing businesses are continuously proactive. A successful company never slows the quest for more sales, quality branding and excellent customer relations. Incoming telephone calls are the first interactive connection used to establish these important objectives. The best on-hold messaging designs fortify business development efforts. Poorly functioning systems weaken […]

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How Marketing On Hold Improves Customer Support

Tell Your On Hold Customers What You Can Do for Them When customers are placed on hold it creates an opportunity for you to not only tell them about your company, but what services you can provide to fit various needs. For example, a customer is calling in to ask for hours of operation or […]

What I’m Missing in My Brand Messaging

Is Your Brand Messaging Consumer Friendly? One of the most important aspects of any brand is to create a memorable interaction that consumers can remember. This can be a specific tune, saying or image that individuals can easily identify for a product or service. When you consider the impact that messaging makes in order to […]

Our Scholarship Program Winner Moves To The Beat Of A Different Drummer

When we created the Mind The Gap® Scholarship Program, and tied it to our love of music by asking applicants to tell us how music has influenced their lives, we never expected that the winner would be a law school student. But Steve Hanson submitted an essay that was not only moving, inspirational and uplifting, […]

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How a Company Grew When Traditional Marketing Was Off the Table

As a professional services firm, SVA is used to dealing with its client companies’ most closely held and protected information. Confidentiality has always been part of SVA’s business. Ren Patterson, who took over the reigns as Director of Marketing in 2005 (he’s now Creative Director for SVA), says that at one time consulting/accounting firms like SVA […]

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Your Brain On Music (Infographic)

Endless research exists  on the impact music has on the brain. Music can affect the way you think, how you perform, and can increase your memory and attention. The results of listening to music can vary depending on the type of music playing as well. From the music you like to sing to the music […]

4 Steps to Implement On Hold Music for Multiple Locations

STEP #1: It’s all in the On Hold Copywriting All good on hold programs start with the writing. This is a must for any successful program because even the best music and most talented voices can’t overcome bad writing. If you do not have a marketing copy writer on staff, then solicit the experienced editorial […]

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